Where Dating Meets Information: Investigating Social and Institutional Privacy Concerns on Tinder

Article Information

Christoph Lutz, Department of correspondence and society and Nordic Centre for Web and community, BI Business that is norwegian School Nydalsveien 37, NO-0484 Oslo, Norway. E-mail: [email protected]


The extensive diffusion of location-based real-time dating or mobile dating apps, such as for example Tinder and Grindr, is changing dating methods. The affordances of those dating apps change from those of “old school” online dating sites, for instance, by privileging picture-based selection, minimizing space for textual self-description, and drawing upon current Facebook profile information.

They could additionally influence users’ privacy perceptions as they solutions are location based and sometimes consist of individual conversations and information. Centered on a survey gathered via Mechanical Turk, we assess how Tinder users perceive privacy issues. We realize that the users are far more worried about institutional privacy than social privacy.

more over, various motivations for making use of Tinder setting up, relationship, relationship, travel, self-validation, and entertainment impact privacy that is social more highly than institutional issues. Finally, loneliness notably increases users’ social and institutional privacy issues, while narcissism decreases them.


International placement system (GPS)-based dating apps such as for instance Tinder and Grindr caused a tiny revolution in the way in which people meet, communicate, and sometimes fall deeply in love with one another. In reality, as a result of their mobile status making them portable also readily available, they usually have added to both enhancing the diffusion of online dating sites and dramatically decreasing the stigma connected with it (Smith & Anderson, 2015).

A 2015 research from Pew Research determined that for the duration of a decade, the portion of People in the us who think that online dating sites is “a simple method to meet up with individuals” has increased from 44per cent to two thirds for the population (Smith & Anderson, 2015).

Despite very early media protection depicting location-based real-time dating (LBRTD) apps being the greatest expressions of hookup tradition 1 ( product Sales, 2015), and depicting their users as “looking for love, or intercourse, or something” (Feuer, 2015), research has highlighted just just exactly how Tinder users may be intending at more than instant satisfaction (Duguay, 2016) and giving an answer to several different requirements (Ranzini & Lutz, 2017). Both such faculties may help give an explanation for success that is enormous of such as for instance Tinder, presently being used by a lot more than 25 million individuals.

But, the flexibility of Tinder and comparable apps, in addition to their utilization of GPS to reduce the full time between an on-line and offline encounter, is exactly just what made them emerge on the competition of dating platforms and exactly exactly exactly what has attracted the eye of research to date. Past research reports have focused on just how “matching” on an LBRTD application could be an attempt for users to “co-situate” on their own, that is, exist in a parallel within someplace that is both real and digital (Van de Wiele & Tong, 2014).

In this feeling, for lesbian, homosexual, bisexual, transgender, and queer (LGBTQ) communities, apps such as for instance Grindr or Brenda have actually represented an essential shift that is cultural producing and doing a residential district with out a shared real destination (Blackwell, Birnholtz, & Abbott, 2014; Fitzpatrick, Birnholtz, & Brubaker, 2015).

The research of motivations behind users’ self-presentation on LBRTD apps happens to be a essential subject within the growing field of internet dating research up to now (Duguay, 2016; Ranzini & Lutz, 2017). To the however, the topic of users’ privacy concerns, especially in connection with their motivations, remains relatively understudied day. We need to protect this space, approaching Tinder as a platform where privacy and privacy issues are very important aspects to take into account.

The purpose of this informative article is hence to explore Tinder users’ privacy issues, linking them for their motivations and demographic traits. In detail, we distinguish social and institutional privacy issues. Since Tinder is really a mobile and app that is location-based we are going to give consideration to particular mobile affordances which are unique for this style of dating solution.

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